Titles- Create a sense of realism and are used n various different genres which creates telly visual intertextuality e.g. Nero-Reaching Out and Miami Vice also DJ Fresh-Earthquake
Star Persona- Richard Dyer
Transitions- More freedom with editing styles and shot selections and there is much more scope for discontinuity editing techniques e.g. Non Linear or imply just breaking the 180 Degree rule also the 7 Nation Army Video by The White Stripes do this well with there video which is Psychedelic
Cross Promotion and Product Placement also Tie Ins- Cross Promotion is where two products get shown in a good light in one aspect, a Product placement is where a product is put into a film or music video e.g. a watch from omega is put in, and Tie ins are where films combine with
Concept and Abstract- Where the lyrics and visuals have no match whats so ever e.g. Anton Cobijn with Personal Jesus
Branding- Putting a pop band who are more glamourous and stylish and putting them in the gritty environment of a dirty alley way in a back street and dressing them up scruffy
Direct Gaze- Where the band members look into the camera to make a link with the audience who i viewing the music video whoever they may be.
Diegetic Introduction- Where the start of the music video isn't the song but is some narrative work and then the music then starts.
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