Track: Summertime Sadness
Artist: Lana Del Yay ft. Cedric Gervais (MK Remix)
Year: 2013
Genre: House
Director:
Music Video:
The three main points and conventions which I have seen in this video that is a common factor in the music videos from the house genre are as followed.
1) The video has a range of different coloured lighting effects used throughout the entire video which enhances the verisimilitude of the production also it encourages the genre and the music to fit with the moving images in the background.
2) Also this visor has a wide range of performance and concept theories towards it where by not all of the video is performed based but when it is it works well with the lip syncing of the main character in this video and also when this isn't happening it shows a good way of adapting the video to make it more eye catching to the viewers
3) And finally this video includes many references to the words and lyrics which are being sung or said on screen which I feel has a a massive effect on how the readers and viewers see the video and it determines what the viewers preferred reading is and how it stands with them.
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